Marianne Domenech

Operations Systems Architect

Less busywork.
Better systems.
More clarity.

I help business owners and teams connect scattered tools, reduce manual work, and turn operational ideas into practical software.

AI, automation, data and digital infrastructure — designed around how your business actually works.

Based in Michigan · Working with business owners, operations teams and founders.

Marianne DomenechThe thinking behind the system.
AIAutomationSoftwareDataDigital Infrastructure
The Process Behind the System

Technology should make the business simpler.

Start with the operation: the people doing the work, the tools they use and where things get stuck. Then define what to connect, automate or build.

I begin with the problem.
Then I architect the system around it.

Scattered graphite pieces and pink threads come together as an organized, connected system.
From business complexity to a connected system.
Business Challenges

Where business
gets complicated.

Recognize something in your day-to-day operation? That’s a useful place to begin.

01Disconnected systems

Your software works independently, but information and workflows don’t move cleanly between platforms.

02Too much manual work

People copy, enter, chase and reconcile the same information over and over. The process needs a clearer path.

03Operational blind spots

You have data everywhere, but no reliable way to understand what is actually happening across the business.

04An idea without architecture

You know what a tool or product should accomplish. You need a plan that turns the idea into something buildable.

05Processes that don’t scale

What worked with five customers or employees is becoming impossible at fifty.

06Technology without structure

Tools, automations and platforms have accumulated without a coherent system connecting them.

Solution Lab

Watch the pieces
work together.

Choose a business challenge. Run a sample workflow. Then see what happens when the process hits an exception.

SYSTEMS IN ACTIONInteractive examples · Sample data
AI-assisted triage · Integration · Follow-up workflows

Every request has somewhere to go.

The friction

Requests arrive through different channels. Someone copies the details, finds the right person and remembers to follow up.

The system

One request record connects the context, the owner and the next action. People review the decisions that need judgment.

  1. Ready
    Website + inbox

    Capture

    Bring the request into one record.

  2. Ready
    AI-assisted triage

    Understand

    Suggest intent and structure the details.

  3. Ready
    Rules + ownership

    Coordinate

    Assign a clear next action.

  4. Ready
    Human review

    Prepare

    Make the response ready to review.

Sample inputSample website inquiry

“Could you cater an event for 40 guests on October 22? We need vegetarian options.”

What the system does
  1. Run the example to follow the work through the system.
Selected systems & solutions

The work behind
the interface.

Three active projects. Three different business problems. Explore the challenge, my contribution and the system taking shape.

Business intelligence platform
In Development

Entavon

A business intelligence platform being designed for contractor businesses.

Business need
One view of data spread across accounting, service and payment tools.
My role
Identity, data ownership, integration and security architecture.
Systems architectureData & intelligenceCloud
Entavon dashboard preview with financial and operational charts, shown with earlier SynIQ branding
Dashboard preview · Earlier SynIQ branding
Restaurant digital system
Client Implementation

Bocao Latin Grill

A connected restaurant experience across menus, reservations, catering, events and ordering.

Business need
A clearer path from discovering the restaurant to taking action.
My role
Web architecture, customer journeys and integration planning.
Customer experienceWeb architectureIntegration
Bocao website imagery featuring a plated grilled steak, vegetables and a colorful cocktail
Imagery from Bocao’s current website
Hospitality operations system
Operational Prototype

The WoodsKeeping

A hospitality workflow prototype built around the people doing the work.

Business need
A shared view of assignments, cleaning progress and unit readiness.
My role
Workflow modeling, operational states and exception handling.
OperationsWorkflow designProduct thinking
The WoodsKeeping concept visualization: a housekeeping task board on a tablet in a cabin with folded linens
Concept visualization · Operational prototype
Ways to work together

Start with the part
that needs to work better.

Whether you need a clearer plan, a connected workflow or a new tool, there’s a practical first step.

Start with one defined problem. We agree the scope, deliverables and success criteria before implementation.

Capabilities

What I build.

Software, automation, data and digital infrastructure — designed to work as one system.

System Architecture

Turning complex business requirements into structured systems, workflows, data relationships, integrations and implementation plans.

AI & Automation

Designing intelligent workflows that eliminate repetitive work, accelerate decisions and connect business processes across platforms.

Software & Digital Products

Developing business applications, internal tools, dashboards, customer experiences and SaaS platforms designed around real operational needs.

Data & Business Intelligence

Structuring data pipelines, analytics and reporting systems that transform operational information into usable business intelligence.

System Integration

Connecting platforms, APIs, databases, cloud services and third-party tools into cohesive business ecosystems.

Digital Infrastructure

Building websites, customer interfaces, operational tools, content systems and digital experiences that support the larger business system.

The technology behind the work

Cloud & Infrastructure

Azure · Cloud services · Hosting

Identity & Security

Microsoft Entra · Authentication · Authorization

Data Architecture

SQL · Dataverse · Structured data

Automation

Power Automate · Workflows · APIs

Applications

React · WordPress · Web applications

Business Intelligence

Power BI · Dashboards · Analytics

AI

LLM integration · AI-assisted workflows

Integration

APIs · Webhooks · Business platforms

From business problem to working system

I start with the operation.

Understand the work. Identify the friction. Define what a better result would look like. Then design and build the smallest useful system that moves the business forward.

01Discover
02Architect
03Build
04Integrate
05Automate
06Measure
07Improve

Keep people involved, make ownership clear and measure the change that matters to the business.

Marianne’s creative and technology workspace
A multidisciplinary perspective

Business problems don’t stay inside one department.

My background spans operations, software, automation, data, AI, digital strategy, UX, marketing and media.

That range helps me connect the customer experience with the people, information and systems behind it.

The goal is to choose the right tools and make them work together.

More about Marianne
Architecture Notes

A look at how I think.

Practical perspectives on operations, systems and the decisions behind the technology.

Process & automation

Before you automate, understand the work.

Why a faster process isn’t always a better process.

Read the note
Systems thinking

More software isn’t the same as a better system.

The connections between tools are part of the design.

Read the note
Data architecture

Who owns the data? Decide before you connect.

A practical way to think about systems of record.

Read the note
Bring me the problem

Let’s find the right
starting point.

You don’t need a technical brief to start a conversation.

  1. Share the situation.A few sentences about the process, tool or idea you want to improve.
  2. Clarify the problem.We look at the tools involved, the constraints and what a useful outcome would look like.
  3. Agree the first piece of work.Define the scope and deliverables before moving into implementation.

Describe the problem.

What’s getting in the way, which tools are involved, and what would you like to change?

Opens your email app with a draft for you to review and send. Nothing is sent from this page.

Project image